Not Just Toys. Tiny Friends With Big Hearts.

Every Parijaat soft toy has a name, a personality, and a story. Meet the crew who’ll make you smile, listen without judgment, and sit with you through everything.

Meet Your Buddy

Gappu - The Curious Connector

For when you need joy and curiosity

Mishti - The Heartful Comforter

For when you need someone who just gets it

Lulu - The Bold Traveller

For when life needs more sparkle

Coco - The Mischievous Gardener

For when you need calm in the chaos

Cherry - The Silent Observer

For when silence speaks louder

Why Our Soft Toys?

Why Choose Us?

More Than Toys – They’re Companions

Our plushies are designed to comfort, support, and grow with your child—one cuddle at a time.

Every Toy Has a Story

Each character has its own world, adventures, and lessons that inspire storytelling and empathy.

Built for Play & Learning

Encourages emotional growth, creativity, and imaginative play—making learning feel like magic.

Thoughtful Gifts with Soul

From birthdays to baby showers, our toys are gifts that make memories and stay close to the heart.

A Calming Presence

Created to soothe big feelings and bring peace to little hearts through every stage.

Ethically Made, Soft & Safe

Crafted with care using soft, child-safe materials. Always ethical. Always full of heart.

Why Choose a Parijaat Buddy?

Designed By Psychology, Not Just Marketing

Every character has a psychological role—they're designed to provide specific emotional support. Gappu for curiosity. Mishti for comfort. Lulu for boldness. Coco for mindfulness. Cherry for reflection. This isn't accidental. It's intentional.

Stories That Grow With You

We don't just make toys. We create characters with backstories, quirks, and ongoing adventures. Follow their stories on Instagram, read their diary entries, watch them evolve.

Ethically Made, Ridiculously Soft

Premium materials. Child-safe. Huggable construction. Made with care, not just profit margins.

Parijaat Story

Where It All Started...

Long before dreams were woven into threads, there was a flower—the Parijaat, a symbol of love, wonder, and timeless joy. From this spirit, our brand was born.

I’m Parijaat, a computer engineer who believes soft toys should do more than just look cute. They should matter. So I gave each one a name, a backstory, and a reason to exist. Not just products—companions with purpose.

Find Your Buddy Today

Parijaat Values

Magical Hugs

Love stitched in softness.

Cuddly Bonds

Friends you can hold close.

Playful Souls

Fun lives in every stitch.

Sweet Whispers

Little secrets of comfort.

Offers - Adopt with Love

Know Your Buddy

At Parijaat, every soft toy comes with a spark of life, a sprinkle of mischief, and a heart full of stories! Your buddy isn’t just a plush companion — they’ve got a past, a personality, and possibly a tiny bit of drama going on behind those adorable eyes.

They laugh, they dream, they sulk (sometimes), and they have a lot to say — if you’re willing to listen. Whether it’s a lazy nap, a wild adventure, or a secret mission under your bed, your cuddly friend is always up to something!

We don’t just sell toys — we send out tiny weirdos with a story and a soul. Want to catch up with them and see what’s new in their soft and silly lives?

Gappu - The Cuddle King

Gappu is not just a tiger — he’s a walking giggle with stripes. Stitched on a sunny afternoon with extra threads of joy and curiosity, he was made to brighten the world one cuddle at a time. He believes every day deserves a dance (even if he’s not great at it) and every heart deserves a reason to smile.

He’s the kind of companion who gets excited over mangoes, lucky buttons, and puddles that look like adventure portals. Gappu once tied balloons to his tail in an attempt to fly; it didn’t work, but he still calls it his “high bounce day.” He’s goofy, huggable, and always ready to turn the ordinary into something magical.

Though he laughs the loudest, Gappu has his soft spots too — like being scared of thunder (but don’t tell anyone). Sometimes, he wonders if someone out there will hug him first. Until then, he spreads joy, one squishy cuddle and silly joke at a time.

Mishti - The Quiet Sparkle

Mishti is stitched from lullabies and moonlight — the calmest soul in the cuddle crew. She’s thoughtful, gentle, and loves the kind of quiet that makes you feel safe. Whether it’s a rainy window or a bedtime whisper, she finds magic in moments most others miss.

She hums softly when she thinks and carries a tiny cloth diary where she writes secret poems no one has read (yet). Her favorite thing is sharing simple joys like a chocolate, a cuddle, or a soft giggle that sneaks up on you like a warm breeze. When she sleeps, she tucks her ears in like a blanket, as if hugging her dreams close.

Mishti believes love lives in the littlest things like a touch, a promise, a pause. She might not be the loudest, but her presence wraps around you like a gentle lullaby. With Mishti by your side, the world feels softer, kinder, and full of unspoken comfort.

Lulu - The Bubbly Dreamer

Lulu bounces through life like every moment is a brand-new story. Stitched from strawberry dreams and cloud giggles, she sees the world in sparkles and possibilities. Her ears perk up at pink skies, shiny pebbles, and the chance to turn a boring afternoon into a treasure hunt.

She chats with plants (and buttons), names her spoons things like “Sir Wiggleton,” and keeps an invisible ink diary she insists is completely real. Nothing is ever truly broken in Lulu’s world — just waiting to be danced around or doodled on.

If something goes wrong, her first response is always, “Can we dance about it?”

With Lulu around, even the messiest moments turn into magical ones, full of laughter, leaps, and curious little dreams.

Coco - The Cool Sidekick

Coco may look chill on the outside, but beneath his golden fur lies a world of quiet poetry. He was stitched with velvet thoughts and a sprinkle of mischief — the kind that notices soft moments but pretends not to care. Always lounging in nap corners, he’s the friend who listens, even when no one’s talking.

He speaks in clever jokes, half-rhymes when nervous, and keeps a secret “softness log” hidden somewhere in the café (but good luck finding it). His favorite mug? He’ll never admit which one, that’s just Coco.

He’s the calm during chaos, the smirk in the silence, and the quiet compass for everyone in the crew. When it’s time to play, he’ll roll his eyes but he’ll always be the first to show up. Because deep down, Coco’s not just cool, he’s quietly warm.

Cherry – The Quiet Flame

Cherry isn’t loud, but her presence glows. Sewn from twilight threads and lullabies lost in wind, she carries a stillness that comforts without trying. She speaks softly, when it matters most, and fills the room with the calm of a starry night.

She loves unsent letters, evening skies, and long walks where thoughts wander quietly. While others rush, Cherry listens. While others talk, she writes, filling notebooks with quiet truths, invisible heartbeats, and hope stitched in silence.

She sleeps facing the stars and taps her paws when she’s nervous, counting heartbeats like fireflies. With Cherry, nothing needs to be loud to be strong. Her silence doesn’t hide her heart, it reveals how deep it goes.

Get Your Buddy

Fridge Magnets